US Soccer House

For the 2026 World Cup, U.S. Soccer transformed a corner of Venice Beach into Soccer House, a month-long home for American soccer culture. The space brought fans together for match screenings, live performances, player appearances, exclusive drops, and daily programming built around the USMNT’s run through the tournament.

We created a custom visual identity that could hold all of it together, pushing U.S. Soccer’s familiar red, white, and blue through a bold typographic system inspired by match posters, wheatpaste graphics, and the visual language of the game. Oversized player numbers, national flags, match details, and tightly cropped photography created a flexible system that felt immediate, energetic, and unmistakably American without falling into familiar sports branding conventions.

The identity carried across the full experience, turning schedules, match graphics, large-scale installations, and environmental moments into a connected visual world. Grounded in Venice Beach but built for the scale and energy of the world’s biggest tournament.

Collaborators:

Oscar Ma // Sean Cowie
Yiwen Tu // Keirsten Fernandez