Stanley X Messi

To celebrate the launch of Stanley’s GOAT collection, a mate-focused line created for Lionel Messi, we transformed Panther Coffee in Wynwood into a pink-hued brand playground during Art Basel Miami. As Design Director and Co-Creative Director, I helped shape the vision and execution of the takeover, ensuring every detail reflected both Stanley’s brand and Messi’s global influence. The experience featured custom Stanley branding inside and out, live DJ sets from artists including Rebecca Black, Argentine-inspired bites, mate tastings, a run club led by Action Bronson, and exclusive GOAT merch drops.

The result was a vibrant, culture-driven event that merged street art energy with global football fandom.

Collaborators:

Kyle Mahan // Chris Blechar // Hannah Wong
Rob Tilberis // Zach Morowitz