Red Bull

In our debut year with Red Bull Racing, we brought Formula 1 fever straight to Miami. As Design Director, I led the creation of a complex brand system that embodied the city’s energy , bold, vibrant, and unmistakably Miami. That system carried across every touchpoint, from immersive trackside experiences to the reveal of fresh, head-turning car liveries.

And with Max Verstappen proving once again why he’s the best driver in the world, the Miami Grand Prix became more than just a race. It was a cultural moment that electrified the city and hooked a new generation of fans on the high-octane pairing of Red Bull and F1.

Collaborators:

Jason Fisher // Nick Billings // Keirstin Fernandes