Progressive MOTO

In the gritty world of motorcycle rallies, authenticity is everything. As title sponsor, Progressive couldn’t roll in with corporate polish, they had to earn their place. I acted as Design Director, setting the aesthetic tone and bringing in tattoo artist Oliver Munden, whose badass illustrations became the backbone of the look. From there, my team built a system of graphics and activations that bled rebellion and attitude, giving Progressive an identity that felt like it belonged in the culture, not outside of it.

The result? Progressive didn’t just slap their name on the event. They became part of the scene, the pulse of the rally, showing that sponsorship can hit with throttle and authenticity instead of safety and spin.

Collaborators:

Gary Baker // Jimmy Tanner // Oliver Munden
Sebastien Theroux // Julia Colasanti // Chris Blechar