Gemini X Mclaren

During Miami Grand Prix week, Google Gemini and McLaren brought the energy of the paddock to Regatta Harbour through a five-day interactive fan experience.

The Gemini Paddock invited fans to race on simulators, design their own helmets, and meet McLaren drivers Lando Norris and Oscar Piastri. Our design challenge was to make the experience feel like one shared world, combining Gemini’s playful digital identity with McLaren’s speed, precision, and unmistakable papaya.

Collaborators:

Hannah Wong // Ward Williams
Chris Blechar // Nath Mallon