Casa Ferrari

In 2023, Ferrari made a spectacular return to Monterey Car Week to celebrate the Spirit of Racing. For the third consecutive year, Wasserman highlighted Ferrari's “Race to Road” campaign, emphasizing the brand's rich heritage at a pivotal cultural moment when Ferrari's legacy was more celebrated and visible than ever.

Every detail was meticulously designed to exceed Ferrari's standards. My team brought this to life not only through graphic systems that carried Ferrari’s visual language across the week but also through environmental design that elevated every moment into a luxury experience. Guests experienced exclusive hospitality, evening receptions, live musical performances, viewing parties, a parade of iconic Ferraris, and a VIP dinner curated by visionary chef Michele Casadei Massari. The week concluded with Concorso Ferrari, showcasing more than 75 vehicles from Ferrari’s road and racing history.

Collaborators:

Jason Fisher // Sebastien Theroux // Nick Billings
Rob Frasketi // Autumn Morowitz