Xbox + 76ers
Microsoft tapped us to launch Fallout 76 with an NBA crossover, merging the game with the Philadelphia 76ers. My role was to design pieces that stayed authentic to the Fallout universe while resonating with basketball fans. I lead design for Pip-Boy inspired promos, fully skinned Xbox wraps, and two customizable jersey and shorts kits, including a glow-in-the-dark radioactive version and a centennial edition. We also produced promo content where Pip-Boy went toe to toe with Markelle Fultz, bridging gaming and basketball culture in a way that felt playful and true to both worlds.
Collaborators:
Wasserman
“I thought you had to know how to shoot to play a Fallout game.”
- Reddit's TakumiAldiniFujiwara